FreeTips is free because we earn commissions when you sign up with bookmakers. Here's exactly how that works.
FreeTips earns affiliate commissions from bookmakers. This does not affect our editorial opinions, tip selections, or ratings.
FreeTips is a free editorial service. We do not charge readers for access to tips, tools, or reviews. To fund our editorial team, technology, and operations, we operate affiliate marketing partnerships with licensed bookmakers.
When you click on a bookmaker link on FreeTips and subsequently sign up for an account and place a qualifying bet, FreeTips may receive a commission from the bookmaker. This commission is typically a revenue share (a percentage of the net gaming revenue the bookmaker generates from your account) or a fixed cost-per-acquisition fee. We do not receive commissions for clicks alone.
Affiliate links are present throughout the Site — in bookmaker reviews, tip articles, the betting sites comparison page, and the promo codes section. We do not always explicitly label each affiliate link, but this disclosure serves as global notice that bookmaker links on this site are likely affiliate links.
We want to be unambiguous: affiliate relationships do not determine our editorial content. Our tips are selected by our analysts based on their assessment of sporting value — not based on which bookmaker has the highest affiliate commission. Our bookmaker ratings and reviews reflect genuine assessments based on our standardised review framework.
Specifically: we do not adjust tip recommendations to favour affiliated bookmakers' markets; we do not give higher ratings to bookmakers because they pay higher commissions; we will feature a bookmaker critically if warranted, even if we have an affiliate relationship; and we regularly review and update affiliate relationships to ensure they remain with reputable, UKGC-licensed operators only.
We work with major UK-licensed bookmakers including (but not limited to) bet365, William Hill, Betway, Paddy Power, Ladbrokes, Coral, Betfair, Sky Bet, and others. All operators we partner with must hold a valid UK Gambling Commission licence. We terminate affiliate relationships with operators who lose their licence or whose conduct is inconsistent with our editorial standards.
Affiliate commissions are paid by the bookmaker — they do not cost you anything extra. Welcome bonus offers linked from FreeTips are the same offers available directly on the bookmaker's site. You are free to navigate directly to any bookmaker without using our affiliate links.
Questions about our affiliate relationships? Contact us.
